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Wheel Article
Business
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Explore Our New Wheels Product Catalog
We are thrilled to present our 2024 wheel product catalog, showcasing a range of additions and brand changes. We will take you through our exclusive brand highlights, new products, and how you can get your hands on a copy. Let’s roll on!
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Forbes_logo
Business
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Insights from Stuart Schuette, President & CEO
In the recent Forbes article, Four Digital Advancements That Will Improve Automotive Service Everywhere, Radius has taken the spotlight.
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Car on lift for maintenance
Education
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Mismatched Tires: The Do's and Don'ts
The decision of replacing tires after a flat – what should you do? Focus on the choice between replacing two or all four. For all-wheel-drive vehicles, maintaining uniform tread depth is crucial to prevent drivetrain damage. The recommendation is to use the same brand, type, and size for all AWD tires to ensure system harmony. In two-wheel-drive scenarios, place new tires on the rear for enhanced hydroplaning resistance, along with the importance of maintaining tire uniformity for optimal vehicle performance.
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Hercules RoadTour Connect AS
Business
I
Hercules Tires Announces Enhanced Touring All-Season Tire: The Roadtour Connect AS
Hercules Tire and Rubber Company (HTR) announced at the recent Specialty Equipment Market Association (SEMA) show the introduction of the all-new Hercules Roadtour Connect AS, the highly anticipated successor to the beloved Roadtour 455 and Roadtour 455 Sport.
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Hercules Terra Trac Cross-V AW
Business
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Hercules Tires Announces the Terra Trac Cross-V AW: The Ultimate All-Weather Tire Solution for Confident Highway Driving
Hercules Tire and Rubber Company (HTR) announced at the recent Specialty Equipment Market Association (SEMA) show the introduction of the all-new Hercules Terra Trac® Cross-V AW, the brand’s first all-weather highway tire designed for crossovers, SUV’s and light trucks.
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Business
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The Leadership Playbook for Supply Chain Managers featuring Moid Alwy
As seen in Inbound Logistics, supply chain leaders across the industry share their perspective on what makes a winning supply chain leader.
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Radius Logo on car doing burnouts
Business
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The Power and Benefits of Radius
Radius, now available to all ATD (American Tire Distributors) customers, revolutionizes the way automotive businesses operate by providing a unified platform for essential tools and data. In this article, we’ll dive into the many benefits of Radius, and how we’re enhancing efficiency, reducing expenses, and fostering growth for all our customers.
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Snow tire
Education
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Jingle All the Way: Your Ultimate Guide to Holiday Road Trip Tire Prep!
Gifts are neatly wrapped, the pup is in the backseat with a bow tie that rivals Santa's, and you’re all set to sleigh your way to the family's festivities! But before you take that traffic-filled road trip, we want to help save you money and headaches down the road. Here are a few tips to make sure your tires are prepared to get you on your ultimate family holiday vacation.
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Rebecca Sinclair Headshot
Culture
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Ensuring your "Power Strategists" can unlock transformational outcomes
Today's rapidly changing business environment requires organizations to be agile and adaptable. Dive in to learn how ATD drives employee engagement and organizational success. Rebecca Sinclair, our Chief People & Corporate Affairs Officer, shares how ensuring your company's "Power Strategists" can unlock transformational outcomes with Fast Company.
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Night for Heros Gala
Culture
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American Tire Distributors, Customers, and Partners Pair Up with the Gary Sinise Foundation on Giving Tuesday
Challenge gift from ATD helped national nonprofit raise $3.4 million for programs supporting veterans, active-duty military, first responders, and their families
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I
American Tire Distributors Partners with Steer to Revolutionize Marketing Operations in the Tire Industry
Today, American Tire Distributors (ATD) announced a strategic partnership with Steer, a customer relationship management (CRM) and marketing communications platform. This partnership will bring first-class marketing technologies to ATD’s new digital hub, Radius, and allow customers to streamline their marketing operations.
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Radius
Business
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American Tire Distributors Launches Revolutionary Digital Hub
Today at The SEMA Show 2023, American Tire Distributors (ATD) announced the launch of ‘Radius,’ a new digital hub designed to integrate tires, parts, services, and solutions into one connected experience for the automotive aftermarket.
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Ryan Walsh Headshot
Business
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Ryan Walsh Appointed Chief Financial Officer
Today, American Tire Distributors (ATD) announced that Ryan Walsh has been named Chief Financial Officer. In this role, Walsh will be responsible for leading ATD’s key finance operations, in addition to Enterprise Risk Management/Internal Audit.
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Forbes_logo
Culture
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HR Leaders Must Become Catalysts for Change
Rebecca talks through application for change in the modern economy also how HR should not merely serve as a support function but should act as a people-enablement function, becoming catalysts for change and curators of culture.
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Awards
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American tire Distributors Honored as Winner of Two 2023 STEVIE® Awards For Great Employers
American Tire Distributors (ATD) has been named a Gold Award Winner in the Employer of the Year - Automotive & Transport Equipment category and a Bronze Award Winner in the Achievement in Workplace Health & Wellbeing category in the eighth annual Stevie® Awards for Great Employers.
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Awards
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AMERICAN TIRE DISTRIBUTORS NAMED TO NEWSWEEK’S LIST OF THE TOP 100 MOST LOVED WORKPLACES FOR 2023
American Tire Distributors (ATD) today announced it is among Newsweek's Top 100 Most Loved Workplaces® for the second year in a row. The compilation of 2023 Top 100 Most Loved Workplaces® is the result of a collaboration with the Best Practice Institute (BPI), a leadership development and benchmark research company.
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Culture
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American Tire Distributors And The Gary Sinise Foundation Host First Responder Appreciation Day To Honor Our Nation's Heros
American Tire Distributors (ATD) was the presenting sponsor for 'First Responder Appreciation Day' hosted by the Gary Sinise Foundation (GSF) on Sunday at the U.S. National Whitewater Center (5000 Whitewater Center Pkwy, Charlotte, NC 28214). While free to attend, donations made during the event supported GSF's initiatives, such as building custom homes for severely wounded heroes, honoring and supporting the families of our fallen, providing essential equipment and training for first responders, improving the mental wellness of our defenders, and more.
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Awards
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JULY 26, 2023 AMERICAN TIRE DISTRIBUTORS HONORED AS A 2023 ENVIRONMENT+ENERGY LEADER AWARD WINNER
Today, American Tire Distributors, Inc. (ATD) announced that it was named a winner in the 2023 Environment+Energy (E+E) Leader Awards program.
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Awards
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American Tire Distributors Recognized as One of the Nation’s Summer 2023 Best and Brightest Companies to Work For®
Today, American Tire Distributors (ATD) announced it has been named one of the Nation’s Summer 2023 Best and Brightest Companies to Work For® by the National Association for Business Resources (NABR) for the second year in a row. ATD is one of 137 companies and organizations from across the nation that has been recognized as a leader in employment standards. Additionally, ATD was honored as one of the Top 101 Highest Scoring Companies in the Nation.
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Hercules
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Hercules Tires Unveils Enhanced Raptis R-T6 and Raptis R-T6X for Unparalleled All-Season Ultra-High Performance
Hercules Tire and Rubber Company today announced the launch of its revamped Raptis series, featuring the groundbreaking Raptis R-T6 and Raptis R-T6X. These new additions succeed the previous Raptis R-T5 and offer two distinct product lines with a wide range of options, meeting the demands of the growing Ultra High-Performance (UHP) all-season market.
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Culture
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American Tire Distributors Demonstrates Commitment to Sustainability with Release of ‘Catalysts for Change’ Report
Today, American Tire Distributors, Inc. (ATD) announced the release of its third annual sustainability report, 'Catalysts for Change.' The report describes ATD's achievements, industry leadership and progress in 2022 against the goals outlined in the inaugural 2020 report.
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Sustainability
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ATD Honored as Winner in 2023 Seal Business Sustainability Award for Environmental Initiatives®
Today, American Tire Distributors (ATD) announced that it was named a winner of the 2023 Seal Business Sustainability Award for Environmental Initiatives.
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Sustainability
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Honored as Award Winner in 2023 Seal Business Sustainability Award

Today, American Tire Distributors (ATD) announced that it was named a winner of the 2023 Seal Business Sustainability Award for Environmental Initiatives.

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Community
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American Tire Distributors Continues Support of Our Nation’s Heroes Through Gary Sinise Foundation
American Tire Distributors (ATD) is proud to announce its continued dedication to the Gary Sinise Foundation (GSF), a nonprofit organization committed to serving our nation’s defenders, veterans, first responders, their families and those in need. Through its third annual Summer for Heroes Giving Campaign, ATD and Tire Pros are working together to exceed last year’s donation of $1.5 million to GSF.
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