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The most awarded tire brand in the US

Michelin tires have been ranked the #1 tire brand by industry experts and consumers alike, across major categories and segments. Please visit www.michelinman.com/auto/awards-and-recognition for more details.

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#1 Tire Brand

Recognized for Customer Satisfaction, Performance, Durability, Technology and Innovation

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#1 Tire Brand

Recognized for Customer Satisfaction, Performance, Durability, Technology and Innovation

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Access Michelin’s top-rated portfolio of offerings

The tires you trust, and your consumers ask for by name

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Michelin® Primacy® Family

This tire delivers all-weather handling and traction, along with a quiet and comfortable ride. Enjoy the tire chosen by premium carmakers.

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Michelin® Pilot® Sport Family

Enjoy outstanding performance, as this tire delivers record-breaking lap times, as well as excellent cornering and handling. This tire is supercar certified.

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Michelin® X-Ice® Snow Family

You’ll experience maximum mobility in winter conditions. Additionally, this tire provides durability with long-lasting winter performance, and a quiet tread design.

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Michelin® Pilot® Sport EV

Exceptional handling and low-rolling resistance characterize this outstanding tire, chosen by premium carmakers.

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Michelin® Primacy® Family

This tire delivers all-weather handling and traction, along with a quiet and comfortable ride. Enjoy the tire chosen by premium carmakers.

Image
Michelin® Pilot® Sport Family

Enjoy outstanding performance, as this tire delivers record-breaking lap times, as well as excellent cornering and handling. This tire is supercar certified.

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Michelin® X-Ice® Snow Family

You’ll experience maximum mobility in winter conditions. Additionally, this tire provides durability with long-lasting winter performance, and a quiet tread design.

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Michelin® Pilot® Sport EV

Exceptional handling and low-rolling resistance characterize this outstanding tire, chosen by premium carmakers.

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Get rewards

Programs and promotions

Michelin Alliance Associate Dealer Program

This program offers industry-leading financial rewards in support of your profitability on retail sales of MICHELIN®, BFGoodrich® and Uniroyal® tires

ATD Partner Program

Sign up for a manufacturer program with ATD as the primary distributor and earn quarterly payout eligibility. More rewards. More opportunities. 
More simplicity.

Save more with ATD

Reach 2024 AAD Program attainment and get exclusive access to bonus rewards. Partner with ATD as your primary distributor and earn money per tire on select treads. We're here to help you maximize your profits.