Michelin
Motion for life
humankind is always on the move.
Vehicles both electric and not, city bikes and mountain bikes, commercial airplanes, racing motorcycles, fire trucks and ambulances, school buses and public transportation: whatever way you choose to move and wherever you are, Michelin is right here moving with you. Motion for life.
Michelin
Motion for life
humankind is always on the move.
Vehicles both electric and not, city bikes and mountain bikes, commercial airplanes, racing motorcycles, fire trucks and ambulances, school buses and public transportation: whatever way you choose to move and wherever you are, Michelin is right here moving with you. Motion for life.
The most awarded tire brand in the US
Michelin tires have been ranked the #1 tire brand by industry experts and consumers alike, across major categories and segments. Please visit www.michelinman.com/auto/awards-and-recognition for more details.
Recognized for Customer Satisfaction, Performance, Durability, Technology and Innovation
Access Michelin’s top-rated portfolio of offerings
The tires you trust, and your consumers ask for by name
Michelin® Primacy® Family
This tire delivers all-weather handling and traction, along with a quiet and comfortable ride. Enjoy the tire chosen by premium carmakers.
Michelin® Pilot® Sport Family
Enjoy outstanding performance, as this tire delivers record-breaking lap times, as well as excellent cornering and handling. This tire is supercar certified.
Michelin® X-Ice® Snow Family
You’ll experience maximum mobility in winter conditions. Additionally, this tire provides durability with long-lasting winter performance, and a quiet tread design.
Michelin® Pilot® Sport EV
Exceptional handling and low-rolling resistance characterize this outstanding tire, chosen by premium carmakers.
Michelin® Primacy® Family
This tire delivers all-weather handling and traction, along with a quiet and comfortable ride. Enjoy the tire chosen by premium carmakers.
Michelin® Pilot® Sport Family
Enjoy outstanding performance, as this tire delivers record-breaking lap times, as well as excellent cornering and handling. This tire is supercar certified.
Michelin® X-Ice® Snow Family
You’ll experience maximum mobility in winter conditions. Additionally, this tire provides durability with long-lasting winter performance, and a quiet tread design.
Michelin® Pilot® Sport EV
Exceptional handling and low-rolling resistance characterize this outstanding tire, chosen by premium carmakers.
Get rewards
Programs and promotions
Michelin Alliance Associate Dealer Program
This program offers industry-leading financial rewards in support of your profitability on retail sales of MICHELIN®, BFGoodrich® and Uniroyal® tires
ATD Partner Program
Sign up for a manufacturer program with ATD as the primary distributor and earn quarterly payout eligibility. More rewards. More opportunities.
More simplicity.
Save more with ATD
Reach 2024 AAD Program attainment and get exclusive access to bonus rewards. Partner with ATD as your primary distributor and earn money per tire on select treads. We're here to help you maximize your profits.